The name ‘Imaatu’ originated from the designer’s name, Omatu.
It is the short version of her traditional Igbo name fully spelt ‘Omumatu’ which means 'example'.
Some other Igbo dialects say Imaatu or Ime-atu instead.

A typical Imaatu Fulani piece emphasizes the feminine charms, the designer attaches great importance to unique cuts that do not limit the wearability of each piece.
Premium fabrics, colorful and patterned are also a signature feature of a Imaatu Fulani design.

Launched in 2003, Imaatu Fulani rapidly gained exposure.

Represented at international trade shows, celebrities and HNWI were drawn to the up and coming fashion brand.

Omatu, head designer, singer/song-writer, and Sandra who is currently advising as a consultant are the creative minds behind the contemporary brand.